Digital Diversity: Career Paths Beyond Social Media

November 14th, 2023
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Digital Marketing is so vast a field that it provides many diverse specialities to a person looking to make a career in digital marketing. While social media is clearly the most in-demand, there are also other areas of digital marketing which are integral to digital marketing. If you are not interested in social media, there is no need to despair that digital marketing is not for you. You can choose from the below areas of digital marketing and make a career for yourself in this exciting field.

Search Engine Optimization

Search Engine Optimization refers to the task of making the website rank high on the search engine’s search result pages. An SEO professional has to continuously analyse, review, and optimise websites using industry-best SEO techniques.

Content Marketing

Content marketing refers to the creation and promotion of content across all disciplines, for fruitfully engaging the brand’s prospects. This is done in the form of website content, creating specific content destinations, blog articles, digital videos, e-mailers, social media content and audio content.

Email Marketing

Email Marketing is still one of the most effective and cost-efficient digital marketing tools. The medium is renowned for being quick response, easily accessible, and cost-effective, which makes it an extremely powerful marketing avenue for businesses to connect with their prospects.

Search Engine Marketing

As a Search Engine Marketing Specialist, you will have to work out ad campaigns on search engines such as Google, on multiple parameters along with perfect the bidding, to ensure that the ads reach the right audience at an optimum cost. We recommend that you become an expert in Google Ads, which is the best way to begin a lucrative career in SEM.

Content Creator for AR / VR

While Augmented Reality (AR) adds various digital elements to a live viewing experience by using the camera of a smartphone, Virtual Reality (VR) offers an amazingly immersive experience that makes the virtual world feel as real as the physical world.

Marketers will need to be ready to create AR and VR content for the coming 3D immersive platform from Facebook called META. Acquiring these skills will surely help you get an early advantage to a technology that will enable brands to influence opinions of their prospects in their favour.

 Automation Expert

Digital Marketing automation is all about using a combination of software and Artificial Intelligence to automate repetitive activities like customer service response. As the marketing automation technology breaks new grounds, digital marketers who are adept at it will surely command a higher pay package.